Keys.so is a competitor analysis tool for Yandex and Google in Russia and the CIS, showing which keywords a domain ranks for, how its visibility has moved and where rivals rank and you don't.
Keys.so returns a domain or keyword's competitive footprint: who else ranks for the same terms, how their visibility has moved over time, and where the gaps sit between your site and theirs.
It's a research tool for reverse-engineering what's already working for other sites in a niche instead of building a keyword list from a blank page, with position history and traffic-value estimates attached to each keyword rather than a bare ranking number.
Most SEO work starts with a question about a competitor rather than a blank keyword list — what are they ranking for that we aren't, and is their visibility actually growing or just noisy — and Keys.so is built to answer exactly that question quickly rather than requiring a manual crawl-and-compare exercise.
The core workflow is competitor analysis: pull a rival domain's organic keyword footprint, see which pages earn the traffic, and export a gap report of terms they rank for that you don't. Alongside that sits position-tracking over time and visibility trend charts, so you can tell whether a competitor's SEO is genuinely improving or just caught one lucky ranking spike. It's a research and planning tool, not a crawler or a content generator — the output feeds into a content or link-building plan you build separately, using someone else's already-proven keyword footprint as the starting point instead of guessing.
A typical session starts by entering a competitor's domain and pulling up their top organic keywords, sorted by estimated traffic value to see which pages are actually earning them visits. From there you'd export a gap report comparing that domain against your own to find terms they rank for and you don't, which becomes the seed list for a new content or link-building push. Checking visibility trend charts periodically tells you whether a competitor's recent SEO push is actually gaining ground or just a temporary blip, which matters when deciding whether to react to it at all.
Domain and keyword lookup is the core feature, returning a competitor's organic footprint with position and estimated traffic value attached to each term rather than a bare ranking number. Position-tracking over time is what separates a real trend from a one-off spike, since a single snapshot can't tell you whether visibility is rising or falling. The gap-report export is the feature that turns raw data into an actual to-do list — terms a competitor ranks for that your own site doesn't yet, ready to feed into a content plan. Traffic-value estimates attached to each keyword help prioritize that list by what's likely worth pursuing first.
SEO freelancers and small agencies serving clients across South Asia use it alongside their other keyword tools to cross-check rankings and fill in competitor data their primary subscription doesn't cover. It works as a supplementary research tool for most members rather than a sole SEO platform, most often pulled out specifically when a client asks for a competitor gap analysis or a fresh angle on an existing keyword strategy that isn't gaining traction. It fits less well if you need bulk automated exports across many domains at once or a personal project history you fully control.
You reach Keys.so through your bundledseo dashboard rather than opening your own subscription with the platform directly, so domain and keyword lookups work the same way they would on an individually billed account, just accessed through a group login instead. Report pulls draw against a shared daily and monthly cap rather than a personal allowance reserved only for you. What doesn't carry over is anything tied to your own identity on the platform — no personal API key and no saved research project guaranteed to persist untouched if the account gets reset for other members.
You get domain and keyword lookups through the dashboard under a daily and monthly report-pull cap shared across members — enough for regular competitor checks, not for querying every domain in a client portfolio at once in a single sitting. It doesn't include an API key for automated pulls into your own tooling, so any integration work needs to happen manually through the dashboard the way a person would use it. Treat report pulls the way you'd budget any shared resource: fine for periodic competitor research, not built for continuous bulk querying across a large client list.
If you need a broader SEO toolset beyond competitor keyword gaps — site audits, backlink analysis, rank tracking in one platform — Ahrefs and Semrush both cover that wider ground and sit in our catalogue at Ahrefs and Semrush. If your specific need is traffic and audience estimates rather than keyword rankings, SimilarWeb is the closer fit for that at SimilarWeb. Most members pair Keys.so with one of these as the primary platform, using it specifically for the competitor keyword-gap workflow it does well rather than as a full standalone SEO suite on its own.
₹999 per month standalone through BundledSEO, or from ₹2,499/month as part of the Ultimate plan. Prices are public and charged in your local currency — no signup needed to see them.
₨4,200 in Pakistan and ৳1,850 in Bangladesh, charged in local currency at checkout. Pakistan pays by card today (Easypaisa and JazzCash are rolling out); Bangladesh pays by international card or crypto today, with bKash and Nagad rolling out.
You get access through the BundledSEO cloud dashboard, not a shared password. Log in at my.bundledseo.com and Keys.so opens with one click; credentials never touch your machine, and fair-use limits keep the account healthy for everyone.
Access activates the moment your payment confirms — usually under a minute. It works on any device and any OS, because the tools run in the cloud.
Yes — Ultimate Plan (₹2,499/mo). A plan is the better deal if you need more than one tool.
No. It's shared access to a working account under fair-use report-pull limits, not a personal seat billed to you individually.
No API access is included. You use the dashboard the same way you would when browsing it manually.
Easypaisa and JazzCash (Pakistan) and bKash and Nagad (Bangladesh) are coming soon. UPI is already live for India.
Yes — position-tracking works for any domain you enter, including your own, so you can watch your own visibility trend alongside a competitor's rather than only running one-off competitor lookups.
Historical position data depends on what Keys.so itself has indexed for a given domain over time, so coverage is naturally deeper for well-established sites than for a domain that's new to search.
Don't count on a saved research project persisting untouched long-term, since the account is shared — export and save gap reports locally right after you pull them rather than relying on the dashboard to hold onto them.
Not really — it's a supplementary research tool best used alongside a broader SEO platform, since it's built specifically around competitor keyword-gap analysis rather than site audits, backlink data or a full rank-tracking suite.
Basic familiarity with organic search concepts helps you interpret what a gap report is telling you, but the workflow itself — enter a domain, review the keyword list, export what's useful — doesn't require advanced technical SEO knowledge to run.
Comparing providers first? Read the India, Pakistan or Bangladesh group-buy guide.